The RTD is the ideal formula for active people, it is quite possible to dance, to enjoy around the swimming pool or to taste ice tropez at the edge of the beach without having for all that the disadvantages of the traditional cocktails in glass. No risk of spilling your drink or sipping sand. Ice Tropez bottles and cans can be taken anywhere and anytime. It’s a quick and perfect solution.
RTD cocktails have also appealed to the hectic lifestyles of many consumers, who don’t need to buy all the ingredients to make cocktails at home, especially when entertaining a group of friends. Ready-to-drink cocktails “require no preparation.” After all, RTD cocktails are the perfect quick fix: just chill, open and pour.